how we can be more visible outside our building

This is the question I am asked to grapple with in my job. Our building is huge. Picture a huge stone church with 3 sets of double front doors. Picture a huge rectangle. How can we be more visible? The picture above is Lincoln Church - ours is bigger!

I think the question is how can what we do in the church be more obvious to those outside. But even this doesn't make sense - we would make one hell of an ugly hotel and a rather monolithic funeral home. Perhaps a restaurant - with stained glass windows. I have mistaken some small town funeral homes for restaurants - never to the point of walking in I hasten to add.

I'm not trying to be bitchy but its frustrating to be asked to "advertise" for a building. It's like asking the White House to let people know its there. People know its there - they may or may not care and they may or may not know what goes on inside - and they may or may not want to come in once or ever.